I'm Sick of I'm Sorry

Those two words just seem too easy to say these days - and too much an open door to free publicity.    First of all, I don't personally know Tiger Woods, John "Racist Penis" Mayer, Mark Sanford, Elliot Spitzer/et al.    They did nothing wrong to me,* and I had no vested expectations in their saintly behavior.  An apology from them to me the public feels totally unnecessary.   Secondly, even in appropriate circumstances, an apology after the fact isn't carte blanche to do whatever you want beforehand.   A modest proposal: Why not avoid acting like a complete tool in the first place?  (or, if you do, keep it in the privacy of your own home/pants)   * But for a couple egregious ballads.